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| Author: | Coppett, J. C. Vorhees, R. D. |
| Title: | Strategic marketing - Telemarketing : a new weapon in the arsenal. |
| Journal: | Journal of Business Strategy
1983 : SPRING, VOL. 3:4, p. 80-83 |
| Index terms: | MARKETING INFORMATION TELEPROCESSING STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA