search query: @indexterm Marketing expenditure / total: 26
reference: 20 / 26
Author: | Jump, N. |
Title: | Corporate strategy in mature markets. |
Journal: | Barclays Review
1982 : NOV, VOL. 57:4, p. 84-89 |
Index terms: | CORPORATE STRATEGY MARKETING EXPENDITURE MERGERS UNITED KINGDOM |
Language: | eng |
Abstract: |
SCIMA