search query: @indexterm Marketing expenditure / total: 26
reference: 19 / 26
Author: | Lilien, G. L. Weinstein, D. |
Title: | An international comparison of the determinants of industrial marketing expenditures. |
Journal: | Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 46-53 |
Index terms: | INDUSTRIAL MARKETING MARKETING EXPENDITURE ADVERTISING |
Language: | eng |
Abstract: |
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