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| Author: | More, R. A. |
| Title: | Timing of market research in new industrial products situations. |
| Journal: | Journal of Marketing
1984 : FALL, VOL. 48:4, p. 84-94 |
| Index terms: | NEW PRODUCTS MARKET RESEARCH MARKETING EXPENDITURE MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA