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| Author: | Guilloux, M. C. |
| Title: | Les depenses de marketing. |
| Journal: | Direction et Gestion des Entreprises
1984 : NOV-DEC, 6, p. 31-40 |
| Index terms: | MARKETING EXPENDITURE FINANCIAL MANAGEMENT STATISTICAL METHODS |
| Language: | fre |
| Abstract: |
SCIMA