search query: @indexterm Marketing expenditure / total: 26
reference: 16 / 26
| Author: | Gillingham, D. W. |
| Title: | Marketing expenditures : investments or expenses. |
| Journal: | Managerial Finance
1985 : VOL. 11:1, p. 16-22 |
| Index terms: | MARKETING EXPENDITURE PRODUCT LIFE CYCLE |
| Language: | eng |
| Abstract: |
SCIMA