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| Author: | Fornell, C. |
| Title: | Consumption experience and sales promotion expenditure. |
| Journal: | Management Science
1985 : SEP, VOL. 31:9, p. 1084-1105 |
| Index terms: | BRAND LOYALTY CONSUMER BEHAVIOUR SALES PROMOTION MARKETING EXPENDITURE |
| Language: | eng |
| Abstract: |
SCIMA