search query: @indexterm Marketing expenditure / total: 26
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| Author: | Robinson, H. |
| Title: | Marketing expenditure as capital investment. |
| Journal: | European Journal of Marketing
1986 : VOL. 20:1, p. 83-94 |
| Index terms: | MARKETING EXPENDITURE CAPITAL INVESTMENT |
| Language: | eng |
| Abstract: |
SCIMA