search query: @author Burton, J. / total: 26
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| Author: | Burton, J. |
| Title: | Cover story Slick talking |
| Journal: | Banker
1989 : JAN, VOL. 139:755, p. 23-24 |
| Index terms: | USA BANKING CREDIT |
| Language: | eng |
| Abstract: | Review of increasing banking services offered in the US. Automated teller machines, certificates of deposit and banking by telephone. Improvement in US retail banking. Choice for US consumers. The dilemma of deregulation, targeting of marketing of services. High rate of interest. Emphasis by Citicorp on consumer banking. The attractive basket of products. The different promotion approach to segments. |
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