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Author: | Resnik, A. J. Turney, P. B. B. Mason, J. B. |
Title: | Marketers turn to counter-segmentation. |
Journal: | Harvard Business Review
1979 : SEP-OCT, VOL. 57:5, p. 100-106 |
Index terms: | MARKET SEGMENTATION MARKETING EXPENDITURE |
Language: | eng |
Abstract: |
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