search query: @author Burton, J. / total: 26
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| Author: | Bruce, L. Burton, J. |
| Title: | Strained alliances. *RENAULT *VOLVO |
| Journal: | International Management
1990 : MAY, VOL. 45:4, p. 28-29,32-34 |
| Index terms: | INDUSTRIAL CONCENTRATION EUROPEAN INTEGRATION CAR INDUSTRY EUROPE, WEST |
| Language: | eng |
| Abstract: | Review of the corporate alliance between Renault and Volvo and its prospects. Its market share. Financial links. Conception of a "new corporate model". View of analysts. Alliance in other sectors. Cultural differences. Joint purchasing. Quality image. Truck sector. Logic of the alliance and its future. Clumsy structure. Boxes review the background to the alliance; profile of head of Volvo; and prospects of merger in Europe. A Graph outlines proposed alliance between Renault and Volvo. |
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