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| Author: | Filiatrault, P. Chebat, J.-C. |
| Title: | How service firms set their marketing budgets. |
| Journal: | Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 63-67 |
| Index terms: | MARKETING EXPENDITURE SERVICE INDUSTRIES BUDGETING |
| Language: | eng |
| Abstract: |
SCIMA