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Author: | Filiatrault, P. Chebat, J.-C. |
Title: | How service firms set their marketing budgets. |
Journal: | Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 63-67 |
Index terms: | MARKETING EXPENDITURE SERVICE INDUSTRIES BUDGETING |
Language: | eng |
Abstract: |
SCIMA