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| Author: | Schroer, J. C. |
| Title: | Un enfoque sugestivo: como se relacionan los gastos en publicidad con la cuota de mercado? |
| Journal: | Harvard-Deusto Business Review
1990 : JUL-SEP, 43, p. 133-139 |
| Index terms: | ADVERTISING RESEARCH MARKETING EXPENDITURE COMPETITION |
| Language: | spa |
| Abstract: |
SCIMA