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| Author: | |
| Title: | Medicated skin care |
| Journal: | Market Research Europe
1992 : JUN, VOL. 24, p.23-40 |
| Index terms: | MEDICAL CARE MEDICINE BRAND LOYALTY PRODUCTS MARKETS COSMETICS INDUSTRY |
| Language: | eng |
| Abstract: | The market report on medicated skin care products focuses on four major markets: France, Italy, Germany, the UK. The OTC market for medicated skin care contains a heterogeneous collection of products. The underlying trend in this market is slow to medium growth. Particular growth areas are liquid antiseptics, emollients and protectives, anti-haemorrhoidal products and analgesic sprays. Manufacturers prefer to focus on brand loyalty to tried and tested products. Only two products are international brands: Clearasil and Preparation H. Extra strong variants are becoming more popular in many sectors. |
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