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| Author: | Mitchell, W. Shaver, J. Yeung, B. |
| Title: | Foreign entrant survival and foreign market share: Canadian companies' experience in United States medical sector markets |
| Journal: | Strategic Management Journal
1994 : SEP, VOL. 15:7, p. 555-567 |
| Index terms: | USA MEDICAL CARE MARKET SHARE |
| Language: | eng |
| Abstract: | The authors show that successful foreign market entry is related to the extent of foreign presence in an industry at the time of entry. Survival of 31 Canadian-based businesses that entered 24 U.S. medical sector markets between 1968 and 1989 tended to be somewhat longer in product markets in which foreign-based businesses held a moderate market share when the Canadian businesses entered than in low and high foreign share product markets. The result controls several other industry and business-level factors. |
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