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| Author: | Scully, J. I. |
| Title: | Machines made of words: The influence of engineering metaphor on marketing thought and practice, 1900 to 1929 |
| Journal: | Journal of Macromarketing
1996 : VOL. 16:2, p. 70-83 |
| Index terms: | HISTORY ENGINEERING INDUSTRY ADVERTISING USA |
| Language: | eng |
| Abstract: | The article examines how marketing thought and practice from 1900 to 1929 were affected by the ideas and language of engineering. Content analysis data revealed a significant use of engineering metaphors in both marketing texts and advertisements of the period, suggesting a strong connection btw. the prevalent societal valuation of engineering activities and the evolution of marketing activities. |
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