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| Author: | Blackston, M. |
| Title: | Observations: building brand equity by managing the brand's relationships |
| Journal: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 101-105 |
| Index terms: | ADVERTISING MEDICAL CARE |
| Freeterms: | BRAND EQUITY |
| Language: | eng |
| Abstract: | This article deals with building brand equity by managing the brand's relationships. Included is an example of the doctor/patient relationship. |
SCIMA