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| Author: | Wasink, B. (et al.) |
| Title: | Wine promotion in restaurants: Do beverage sales contribute or cannabalize? |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2006 : NOV, VOL 47:4 p. 327-336 |
| Index terms: | wine industry sales promotion restaurants North America |
| Language: | eng |
| Abstract: | The article examines the affect of wine promotion in restaurants on the sales of wine. The results of a controlled field study of wine promotions in a mid-priced chain restaurant are analysed and key findigs reviewed. The findings suggest that selected wine recommendations, food-wine pairing recommendations and wane tastings in restaurants indeed increase the sales and consumption of wine in stead of ordering other beverages. |
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