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| Author: | Miller, D. |
| Title: | The evolution of strategic simplicity: exploring two models of organizational adaptation |
| Journal: | Journal of Management
1996 : VOL. 22:6, p. 863-888 |
| Index terms: | MANAGEMENT MODELS ECONOMICS |
| Language: | eng |
| Abstract: | Some companies compete in a comprehensive and multifaceted way, paying close attention to costs, quality , marketing, expansion, and innovation. Others embrace much simpler competitive strategies and concentrate on just one or two of these elements. This paper examines the causes and consequences of such strategic simplicity in two very different environments: the stable furniture industry and the more turbulent software industry. It was found that a "passive" model of organizational adaptation applied in the former industry: firms simplified their strategic repertoires unless managers felt their firms were threatened. |
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