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| Author: | Shane, S. |
| Title: | Explaining the distribution of franchised and company-owned outlets in franchise systems |
| Journal: | Journal of Management
1998 : VOL. 24:6, p. 717-740 |
| Index terms: | DISTRIBUTION FRANCHISING COMPANIES |
| Language: | eng |
| Abstract: | Agency theory research on franchising, to dat, has posited linear effects of franchisor characteristics on the distribution of company-owned and franchised outlets in franchise systems. This study argues that many of these characteristics actually have curvilinear effects. Using pooled cross-sectional time series regression analysis on US franchisors over the 1991-1994 period, this study tests the curvilinear effects of geographic dispersion, royalty rates, system growth rate, system size, franchise fee and initial investment on the proportion of outlets franchised. |
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