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| Author: | Miller, D. Shamsie, J. |
| Title: | Strategic responses to three kinds of uncertainty: Product line simplicity at the Hollywood Film Studios |
| Journal: | Journal of Management
1999 : VOL. 25:1, p. 97-116 |
| Index terms: | Strategy Industries Film industry Products History USA |
| Language: | eng |
| Abstract: | In this paper, the impact of Milliken's (1987) three kinds of uncertainty on product line simplicity is explored: Environmental state uncertainty, organizational effect uncertainty, and decision response uncertainty. The thesis is that whereas environmental state uncertainty will give rise to product variations, paradoxically, organization effect and decision response uncertainty will discourage such variations. The film genres of major Hollywood film studios btw. the years 1936 and 1965 are examined. |
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