search query: @journal_id 1345 / total: 264
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| Author: | Gilley, M. |
| Title: | Corporate environmental initiatives and anticipated firm performance: the differential effects of process-driven versus product-driven greening initiatives |
| Journal: | Journal of Management
2000 : VOL. 26:6, p. 1199-1216 |
| Index terms: | ENVIRONMENT COMPANIES STOCK RETURNS |
| Language: | eng |
| Abstract: | The authors investigate the influence of environmental initiatives on firms' anticipated economic performance using an event study methodology. Framing the arguments within an organizational reputation framework, the authors propose that, due to potential positive effects of these initiatives on firm performance (through increases in reputation), shareholders will react positively to announced environmental initiatives. |
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