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| Author: | Lyon, D. Lumpkin, G. Dess, G. |
| Title: | Enhancing entrepreneurial orientation research: operationalizing and measuring a key strategic decision making process |
| Journal: | Journal of Management
2000 : VOL. 26:5, p. 1055-1085 |
| Index terms: | ENTREPRENEURSHIP RESEARCH DECISION MAKING |
| Language: | eng |
| Abstract: | As a means to enhance prescriptive theory on a firm's entrepreneurial orientation, this paper addresses the strengths and weaknesses of three approaches to measurement: managerial perceptions, firm behaviors, and resource allocations. The authors examine a set of recent studies employing these approaches, propose important contingencies regarding their use, and suggest that measurement accuracy can be improved by using a triangulation of methods. |
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