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| Author: | Cycyota, C.S. Harrison, D.A. |
| Title: | Enhancing survey response rates at the executive level: are employee- or consumer-level techniques effective? |
| Journal: | Journal of Management
2002 : VOL. 28:2, p. 151-176 |
| Index terms: | RESEARCH RESPONSE RATE SURVEYS |
| Language: | eng |
| Abstract: | In a factorial field experiment, the authors manipulated four response-rate techniques most strongly supported by researchers: incentives (gifts), advance notice, follow-up, and personalization. The authors also examined firm size as potential moderator of their effects. |
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