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| Author: | Combs, J.G. Ketchen Jr., D.J. |
| Title: | Why do firms use franchising as an entrepreneurial strategy? A meta-analysis |
| Journal: | Journal of Management
2003 : VOL. 29:3, p. 443-465 |
| Index terms: | Entrepreneurship Franchising Strategy |
| Language: | eng |
| Abstract: | Although uncovering the factors that lead companies to offer franchises has long been a central goal of franchising research, considerable ambiquity surrounds extant findings. In an effort to resolve this ambiquity, meta-analysis was used in this study to aggregate results from 44 studies containing 140 tests of ten hypotheses. Two theoretical perspectives are reflected in the two hypotheses: resource scarcity and agency theory. |
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