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| Author: | Molera, L. Albaladejo, I. P. |
| Title: | Profiling segments of tourists in rural areas of South-Eastern Spain |
| Journal: | Tourism Management
2007 : VOL. 28:3, p.757-767 |
| Index terms: | rural areas tourism market segmentation spain |
| Freeterms: | multinomial logit |
| Language: | eng |
| Abstract: | The aim of this paper is to obtain a better understanding of the demand for rural tourism through a market segmentation analysis in Spain. Five segments of tourists who sought different benefits in their holiday in rural establishments have been identified. A multinomial logit model was then employed to profile these segments according to socioeconomic and travel-related features. |
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