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| Author: | Schmallegger, D. Taylor, A. Carson, D. |
| Title: | Rejuvenating outback tourism through market diversification: the case of the Flinders Ranges in South Australia |
| Journal: | International Journal of Tourism Research
2011 : JUL-AUG, VOL. 13:4, p. 384-399 |
| Index terms: | Australia tourism innovation markets diversification rural areas |
| Freeterms: | remote destinations rejuvenation |
| Language: | eng |
| Abstract: | This paper analyses the case of the Flinders Ranges, a remote destination in South Australia. Documented are the strategies that the regional tourism system has used to diversify its market base. The factors that have enabled the system to develop internal systems-of-innovation dynamics are identified. The findings suggest that the Flinders Ranges tourism system has been able to overcome internal structural weaknesses by the 'import' of externally trained entrepreneurs and public sector leaders. To the end, questioned is the role of centralized state and regional tourism organizations that appear to have suppressing effects on innovation capacities in remote destinations. |
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