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| Author: | Gerstner, E. Hess, J. D. |
| Title: | A theory of channel price promotions. |
| Journal: | American Economic Review
1991 : SEP, VOL. 81:4, p. 872-886 |
| Index terms: | INDUSTRIAL ECONOMICS PRICE POLICY PRICE CUTTING SALES PROMOTION DISTRIBUTION CHANNELS |
| Language: | eng |
| Abstract: |
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