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| Author: | Dubois, B. Duquesne, P. |
| Title: | The market for luxury goods: income versus culture |
| Journal: | European Journal of Marketing
1993 : VOL. 27:1, p. 35-44 |
| Index terms: | CONSUMERS DEMOGRAPHY CULTURE |
| Language: | eng |
| Abstract: | This exploratory study brings to light the results of the significant role played by income and culture in the acquisition of luxury goods. The substantial contribution of each variable , when considered independently , suggests that consumers have access to luxury goods in two different ways. For marketing managers, this may result in two different strategies. The first one is traditional, and corresponds to current managerial practice in the luxury goods industry. The second one is more intriguing. The research reveals that there is a strong link between a positive attitude towards cultural change and consumption of luxury goods. |
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