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| Author: | Gilbert, F. Warren, W. |
| Title: | Psychographic constructs and demographic segments |
| Journal: | Psychology & Marketing
1995 : MAY, VOL. 12:3, p. 223-237 |
| Index terms: | MARKETING PSYCHOLOGY DEMOGRAPHY |
| Language: | eng |
| Abstract: | As marketers attempt to place advertisements based on demographic profiles, the use of psychographic information becomes more important. The purpose of this research is to evaluated to validity of selected psychographic measures as well as to then relate these constructs to demographic segments. The analysis assesses the constructs, which are related to demographic segments. |
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