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| Author: | Lafontaine, F. Slade, M. |
| Title: | Retail contracting: theory and practice |
| Journal: | Journal of Industrial Economics
1997 : MAR, VOL. 45:1, p. 1-26 |
| Index terms: | INDUSTRIAL ECONOMICS RETAILING ECONOMICS |
| Language: | eng |
| Abstract: | The authors summarize a number of regularities that arise in the empirical literature on contractual relationships between manufacturers and their exclusive resellers. The authors do this using studies of traditional and business-format-franchise relationships, as well as studies of sales-force-integration decisions. Some of the patterns that the authors uncover are consistent with a standard incentive-cum-insurance theory of organization, while others are not. |
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