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| Author: | Rallapalli, K. |
| Title: | A paradigm for development and promulgation of a global code of marketing ethics |
| Journal: | Journal of Business Ethics
1999 : JAN 1, VOL. 18:1, p. 125-137 |
| Index terms: | BUSINESS ETHICS MARKETING DEMOGRAPHY |
| Language: | eng |
| Abstract: | This paper provides a paradigm for evaluating the factors that affect the development of a global code of ethics in Marketing. Based on a review of the literature pertaining to global codes of ethics, the author examined the potential for the development and acceptance of a universal code of ethics in the international marketing arena. Towards that end, the author suggests that any global code of ethics in marketing should consider two levels -- normative guidelines and specific behaviors. |
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