search query: @indexterm demography / total: 265
reference: 41 / 265
| Author: | Tilikidou, I. Delistavrou, A. |
| Title: | Utilisation of Selected Demographics and Psychographics in Understanding Recycling Behaviour: A Focus on Materialism |
| Journal: | Greener Management International
2002 : SUMMER, 34, p. 75-93 |
| Index terms: | RESEARCH DEMOGRAPHY PSYCHOLOGY RECYCLING WASTE MATERIALS |
| Language: | eng |
| Abstract: | This paper presents a research study aimed at better understanding recycling behaviour by utilising selected demographic and psychographic characteristics. The results indicate that middle-aged, higher-educated employees are more engaged in recycling activities in Greece than is the rest of the population. It is also found that, although the attitude-behaviour link remains an indisputable reality, investigation of appropriate psychographic characteristics, such as personal values, can provide a better understanding and lead to a better prediction of consumers' recycling behaviour. It is revealed that a consumer's level of materialism is a stronger predictive factor than his or her level of collectivism. |
SCIMA