search query: @journal_id 797 / total: 265
reference: 52 / 265
| Author: | Ben-Ur, J. Newman, B. I. |
| Title: | Motives, Perceptions and Voting Intention of Voters in the 2000 U.S. Presidential Election |
| Journal: | Psychology & Marketing
2002 : DEC, VOL. 19:12, p. 1047-1066 |
| Index terms: | VOTING ELECTIONS MOTIVATION ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | The 2000 United States presidential election generated many speculations and predictions for its outcome. It is critical to investigate and understand voter behavior in such a complex situation. This study analyzes voter motives, perceptions, and intention as reported 2 weeks before the election. With the use of principal-components analysis and regression analysis, several components to explain voter intention in this election were found. The primary components were candidate and political party social imagery, the secondary component was political issues, and the tertiary components, candidate personality/morality and party traits/morality, significantly contributed to voter intention, though to a lesser degree. |
SCIMA