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| Author: | Bay, D. Daniel, H. |
| Title: | The theory of trying and goal-directed behavior: The effect of moving up the hierarchy of goals |
| Journal: | Psychology & Marketing
2003 : VOL 20:8, p. 669-684 |
| Index terms: | CONSUMER BEHAVIOUR LITERATURE MODELS |
| Language: | eng |
| Abstract: | This paper concerns the literature regarding goal-directed behavior. The authors model a theory of trying by incorporating the concept of the hierarchy of goals. A model is applied in the context of higher-level goals. These goals are arranged in a hierarchical order. |
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