search query: @journal_id 797 / total: 265
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| Author: | Conway Dato-on, M. Dahlstrom, R. |
| Title: | A meta-analytic investigation of contrast effects in decision making |
| Journal: | Psychology & Marketing
2003 : VOL 20:8, p. 707-731 |
| Index terms: | ANALYTICAL REVIEW DECISION MAKING |
| Language: | eng |
| Abstract: | Social judgment is illustrated with several theoretical perspectives and numerous experiments. Often is tried to describe different mechanisms which lead people to constrat current secisions with prior judgments. This article tries to summarize and qualify prior analysis of the influences of context on judgment. Meta-analytical methods are used in moderating contrastive judgments. |
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