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| Author: | Eroglu, S.A. Machleit, K.A. Davis, L.M. |
| Title: | Empirical testing of a model of online store atmospherics and shopper responses |
| Journal: | Psychology & Marketing
2003 : FEB, VOL. 20:2, p. 139-150 |
| Index terms: | Consumer behaviour Electronic shopping Internet |
| Language: | eng |
| Abstract: | A model that proposes that the atmospheric cues of the online store influence shoppers' emotional and cognitive states, which then affect their shopping outcomes is empirically tested in this study. The model propositions are supported in the results and they show a significant effect of site atmospherics on shopper attitudes, satisfaction, and various approach/avoidance behaviours as a result of the emotions experienced during the shopping episode. |
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