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| Author: | Koernig, S.K. |
| Title: | E-scapes: the electronic physical environment and service tangibility |
| Journal: | Psychology & Marketing
2003 : FEB, VOL. 20:2, p. 151-167 |
| Index terms: | Environment Internet Service |
| Language: | eng |
| Abstract: | Tangible cues in a firm's physical environment play an important role in affecting consumer attitudes and behaviour. The Internet has created a new type of electronic physical environment, the e-scape, based in cyberspace. The role of tangibility in maximizing the effectiveness of an e-scape for service firms is investigated in this research. |
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