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| Author: | Saad, G. Gill, T. |
| Title: | An evolutionary psychology perspective on gift giving among young adults |
| Journal: | Psychology & Marketing
2003 : SEP, VOL. 20:9, p. 765-784 |
| Index terms: | Gifts Young people |
| Freeterms: | Evolutionary psychology |
| Language: | eng |
| Abstract: | The theoretical framework of this study is evolutionary psychology and it investigates two aspects of gift giving among young adults: 1) sex differences in motives for giving gifts to a romantic partner and 2) the allocation of gift expenditures among various relations, including romantic partners, close friends, close kin, and distant kin members. As per the evolved sex differences in mating strategies, it is proposed and found that men report tactical motives for giving gifts to their romantic partners more frequently than women. |
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