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| Author: | Singh, N. Kwon, I-W. Pereira, A. |
| Title: | Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups |
| Journal: | Psychology & Marketing
2003 : OCT, VOL. 20:10, p. 867-881 |
| Index terms: | Consumers Culture Ethnic groups USA |
| Language: | eng |
| Abstract: | According to the recent 2000 U.S. Census, the ethnic population in America reached almost 80 million people. However, there is limited research to show how ethnic consumers seek market information and how susceptible they are to different types of personal and media influences. This study attempts to present a cross-cultural comparison of ethnic consumer socialization influences. The results indicate that Asian American, Hispanic, and African American young adults significantly differ in their susceptibility to different socialization influences. |
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