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| Author: | Tanner, C. Wölfing Kast, S. |
| Title: | Promoting sustainable consumption: Determinants of green purchases by Swiss consumers |
| Journal: | Psychology & Marketing
2003 : OCT, VOL. 20:10, p. 883-902 |
| Index terms: | Green consumers Consumer behaviour Environmental protection Food Shopping Switzerland Europe |
| Language: | eng |
| Abstract: | There is a shift required toward more sustainable consumption patterns, given that overconsumption in industrial countries is related with environmental degradation. This study attempts to uncover personal and contextual barriers to consumers' purchases of green food and to strengthen knowledge about fostering green purchases. Survey data are used to examine the influence of distinct categories of personal and contextual factors on green purchases of Swiss consumers. Results from regression analysis suggest that green food purchases are facilitated by positive attitudes of consumers toward (a) environmental protection, (b) fair trade, (c) local products, and (d) availability of action-related knowledge. In turn, green behaviour is negatively associated with (e) perceived time barriers and (f) frequency of shopping in supermarkets. Surprisingly, green purchases are not significantly related to moral thinking, monetary barriers, or the socioeconomic characteristics of the consumers. |
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