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| Author: | Page, C.M. Colby, P.M. |
| Title: | If only I hadn't smoked: the impact of counterfactual thinking on a smoking-related behavior |
| Journal: | Psychology & Marketing
2003 : NOV, VOL. 20:11, p. 955-976 |
| Index terms: | Psychology Smoking Tobacco industry |
| Language: | eng |
| Abstract: | This paper examines the role of counterfactual thinking as an effective antismoking communications strategy. Specifically, it investigates how various types of counterfactual thoughts, generated in response to a detrimental smoking scenario, impact individuals' affective evaluations of the scenario, as well as their willingness to participate in a smoking-related behavioural test, a lung-capacity test. This is tested in three experiments, which differ in the timing of gathering individuals' willingness to participate in the lung-capacity test. |
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