search query: @indexterm industrial economics / total: 265
reference: 22 / 265
| Author: | Iizuka, T. |
| Title: | What explains the use of direct-to-consumer advertising of prescription drugs? |
| Journal: | Journal of Industrial Economics
2004 : SEP, VOL. 52:3, p. 349-380 |
| Index terms: | Industrial economics Pharmaceutical industry |
| Language: | eng |
| Abstract: | This article examines the determinants of direct-to-consumer advertising (DTCA) of prescription drugs using brand-level advertising data. The writer finds that new drugs, high quality drugs, and drugs for under-treated diseases are more frequently advertised. |
SCIMA