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| Author: | Bellenger, D. N. Valencia, H. |
| Title: | Understanding the Hispanic market. |
| Journal: | Business Horizons
1982 : MAY-JUN, VOL. 25:3, p. 47-50 |
| Index terms: | MARKET SEGMENTATION USA DEMOGRAPHY MINORITY GROUPS |
| Language: | eng |
| Abstract: |
SCIMA