search query: @indexterm DEMOGRAPHY / total: 265
reference: 187 / 265
| Author: | Baker, K. |
| Title: | Using geodemographics in market research surveys. |
| Journal: | Journal of the Market Research Society
1989 : JAN, VOL. 31:1, p. 37-44 |
| Index terms: | MARKET RESEARCH SURVEYS DEMOGRAPHY SOCIAL CLASSIFICATION |
| Language: | eng |
| Abstract: | Some applications of geodemographics in market research surveys are described. Background of the topic is outlined. A sample geodemographic analysis of large data bases on classificatory demographics and socio-economic variables shows the relevance of a classification system. Geodemographics is used as a sampling frame. It is discussed as a tool for disproportional sampling. Matched samples and subsamples are analysed. Probability sampling is examined. Geodemographics' role in qualitative research and hall testing is described. Minority product sampling is mentioned. Marketing implications are summarized. |
SCIMA