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| Author: | Cornish, P. Denny, M. |
| Title: | Demographics are dead - long live demographics. |
| Journal: | Journal of the Market Research Society
1989 : JUL, VOL. 31:3, p. 363-373 |
| Index terms: | MARKETING RESEARCH DEMOGRAPHY MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
SCIMA