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| Author: | Moody, P.E. |
| Title: | Customer supply integration: Why being an excellent customer counts |
| Journal: | Business Horizons
1992 : JUL-AUG, VOL. 35:4, p.52-57 |
| Index terms: | CUSTOMERS SUPPLY INTERORGANIZATIONAL RELATIONS PERFORMANCE MEASUREMENT |
| Language: | eng |
| Abstract: | The problem of what are the conditions of being a good supplier is discussed. It is shown that suppliers achieve excellence when they work with excellent customers. Customer/supplier relationship areas are defined and discussed. The outline and results of Motorola's supplier survey are presented and analyzed. The five-stage model of customer/supplier partnership development is explained, including the definition of supply universe, competitive benchmarking, performance tracking, supplier development and becoming a world-class customer. |
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