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| Author: | Ellis, N. Meyer, R. |
| Title: | Inter-Organisational Relationships and Strategy Development an Evolving Industrial Network: Mapping Structure Process |
| Journal: | Journal of Marketing Management
2001 : FEB, VOL. 17:1-2, p. 183-222 |
| Index terms: | INTERORGANIZATIONAL RELATIONS STRATEGY DEVELOPMENT SUPPLY CHAIN MANAGEMENT |
| Language: | eng |
| Abstract: | The paper explores the complexity of organisational strategies and relationships within an industrial supply chain. Whilst a considerable body of literature exists on inter-organisational relationships (IORs), the authors' assertion is that much of this takes an overly deterministic view of the complex and sometimes conflicting situations that profoundly affect an organisation's (and, indeed, a network's) ability to perform effectively. Thus the authors turn for insight to literature beyond the traditional marketing arena, i.e. to sociology and organisational science. The authors begin by relating aspects of the relationship marketing (RM) literature to a case context wherein the focal firm operates globally, supplying speciality chemicals to the chemical manufacturing market. |
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