search query: @indexterm Interorganizational relations / total: 269
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| Author: | Fyall, A. et al |
| Title: | Relationship marketing: The challenge for destinations |
| Journal: | Annals of Tourism Research
2003 : VOL. 30:3, p. 644-659 |
| Index terms: | Marketing Interorganizational relations |
| Language: | eng |
| Abstract: | The study concludes that the pecularities of the destination product complicate the building of relationships with the tourist and diminish the suitability and value of such efforts, while promoting the value of greater interorganizational collaboration. |
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